Discovering e-commerce: Keys to packaging and logistics

Following our first Digital Tech Congress “Together towards intelligent automation”, Logistics & Automation Madrid invites you to take a closer look at E-commerce trends this April. Online shopping is changing the way consumers buy almost everything, and the way brands package their products may need to change too.

Because when it comes to e-commerce, packaging is more important than ever. What’s at stake if our brand doesn’t consider the right packaging for the e-commerce supply chain? In just a few hours, find out what works, what doesn’t and how to succeed in ecommerce thanks to the experiences of our experts.

28 APRIL 2021 - 9:30AM A 2PM

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AGENDA

See the full programme

  • 10:00 – Welcome
  • 10:10 – Sponsor Session
  • 10 min BREAK
  • 10:45 – Round Table
  • 11:40 – Keynote Session
  • 10 min BREAK
  • 12:30 – Digital Talk
  • 12:55 – Round Table
  • 14:00 – 17:00 Networking time

WELCOME SESSION

9:30

Oscar Barranco, Director of Easyfairs Iberia, organisers of this Digital Tech Congress, welcomed all the attendees and participants to the event on behalf of our entire team, telling us how the initiative came about and putting us in the situation of the current paradigm of the automation sector in Spain.

KEYNOTE SESSION

NEW MOBILITY PLAN FOR THE CITY OF MADRID: INTELLIGENT URBAN DISTRIBUTION OF GOODS

9:40 - 10:05

KEYNOTE session

The presentation will outline the radical change that urban distribution of goods has undergone in large cities and the tools that Madrid City Council is planning in its new Mobility Plan and in the Madrid360 Strategy to optimise it, make it more sustainable and reduce the impact that it has on the city’s mobility and on air quality.

DIGITAL TALK - SPONSOR

Principales retos y soluciones logísticas para negocios e-commerce.

10:10 - 10:35

sponsor session

El e-commerce ha revolucionado la logística a todos los niveles. Las empresas afrontan necesidades y exigencias logísticas nuevas y cambiantes que les obligan a apostar por una transformación digital de sus negocios end-to-end con el objetivo de mejorar su eficiencia y productividad para conseguir una excelente satisfacción de sus clientes.

ROUND TABLE

ROUND TABLE "Efficient and sustainable management of E-commerce projects".

10:40 - 11:25

Detail: to be confirmed

Moderated by Samuel Rodriguez, this round table discussion will address different projects and success stories for efficient and sustainable management of e-commerce projects. We will put ourselves in the shoes of the different participating companies and together with them and from their different positions in the e-commerce market we will discover how they have developed these projects and what results they have obtained. In addition, after Covid, more than 2 million new e-commerce users are here to stay. How can we make efficient the management of this wave of new demand? How can we benefit from the use of artificial intelligence and machine learning for deliveries in the future?

JORGE SORIANO

Logistics & Distribution Manager at DESIGUAL

RAFAEL TAMAMES

Jobitle goes here

DIGITAL TALK

Sustainability in e-commerce packaging

11:30 - 11:55

The world is constantly changing, and today e-commerce is already a key element in our societies. Its permanent growth presents production and logistics companies with ever greater challenges: more orders, in less time, from anywhere to anywhere, with security and satisfaction for the consumer. At the same time, the concern and awareness of everyone (companies and consumers) for sustainability in our environment is growing.

Eliminating excessive packaging, reducing waste, optimising processes and times, are just some examples of how packaging is decisive to achieve sustainability in e-commerce.

Sealed Air has been a global leader in the packaging industry for more than 60 years, and sustainability is present in everything we design, produce and sell.

With our wide range of solutions, we respond to the growing demands of e-commerce and contribute to sustainability.

With our solutions we are working to build a better world.

DIGITAL TALK PLUS

FLASHPICK: WELCOME TO UNIT PICKING EFFICIENCY. CASE STUDIES

12:05- 12:30

Flashpick is TGW Logistics’ unit picking order picking system, which increases efficiency, ergonomics and reduces operating costs through an intelligent and dynamic design. Based on a Goods to Person (GTP) concept, the FlashPick system optimises unit picking operations and makes order picking simple and intuitive.

DIGITAL TALK

E-commerce packaging in the age of customer experience

12:35- 13:00

Customer experience is one of the strategic pillars of an ecommerce business. And packaging has become a fundamental element for a brand to captivate its consumers, as it is the first physical contact that the customer has with the actual product.

In this talk we will tell you about the specific requirements of packaging for online sales, we will review what consumers and sellers are looking for in packaging and how Hinojosa has helped PC Componentes, one of the giants of technological ecommerce in terms of price, quality and service, in this type of challenge.

DANIEL PEREA

Design technician at Hinojosa

BELÉN CARBALLEIRA

Marketing at Vegabaja Packaging

ROUND TABLE

ROUND TABLE "Challenges of the last mile".

13:05 - 13:50

Detail

The last mile in the supply chain is the final part and one of the most critical and important stages in the entire e-commerce process. If this last link does not function properly, the efforts made in all the previous phases are of no use and some social, economic and environmental costs may be incurred. “Challenges of the last mile: the debate”, aims to address what are currently the main problems of the last mile, how we can improve the processes and what role digitalisation, artificial intelligence or big data play in all of this.

RAFAEL TAMAMES

Jobitle goes here

DIGITAL TALK PLUS

NETWORKING

Networking time

14:00 - 17:00

Time for networking and agenda meetings with the participants of the event. A little time to take a virtual tour of the platform, visit the profiles of the companies and speakers and contact the participants.

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Ver on demand​

Rellena el siguiente formulario y podrás ver la Keynote session: Nuevo plan de movilidad de la ciudad de Madrid: Distribución urbana de mercancías inteligente por Lola Ortíz Directora General de Planificación e Infraestructuras de Movilidad.

Ver on demand​

Rellena el siguiente formulario y podrás ver la Digital Talk: Principales retos y soluciones Logísticas para negocios E-commerce.
Por Alejandro González, Director de Software de Mecalux y Daría Alonso Belda, Director General de Aghata Turis

Ver on demand​

Rellena el siguiente formulario y podrás ver la Mesa Redonda: "Gestión eficiente y sostenibilidad de proyectos E-commerce" Samuel Rodríguez, CEO de Ecommerce News Arnau Peris, Director ejecutivo de Slimstock Jorge Soriano, Logistics and Distribution Manager de Desigual Julius Pomp, Senior Logistics Services & PE Manager Joaquín Adalid, Iberia Key Account Manager Transport & Logistics

Ver on demand​

Rellena el siguiente formulario y podrás ver la Digital Talk: Sostenibilidad en embalaje para e-commerce, por Pedro Aguiar de Sales Director Iberia Protective Packaging de Sealed Air

Ver on demand​

Rellena el siguiente formulario y podrás ver la Digital Talk Plus: Flashpick, bienvenido a la eficiencia del picking unitario. Casos prácticos. Por Juan Lara, Sales Project Manager de TGW Ibérica.

Ver on demand​

Rellena el siguiente formulario y podrás ver la Digital Talk: el embalaje e-commerce en la era de la experiencia del cliente, por Daniel Perea, Técnico de diseño de Hinojosa y Belén Carballeira, Marketing en Vegabaja Packaging.

Ver on demand​

Rellena el siguiente formulario y podrás ver la Mesa Redonda:
"Retos de la última milla"
Carlos Zubialde, Expero en E-commerce y Logística.
May López, Directora de Desarrollo en Empresas por la Movilidad Sostenible.
Fran Magdalena, CEO de Pelikane.
Manuel Hevia, Director General de Vinoselección.
Xavier Calvo, Director General de Nacex.

Watch on demand

Fill in the form below and you will be able to watch the Keynote session: New mobility plan for the city of Madrid: Intelligent urban distribution of goods by Lola Ortíz Director General of Mobility Planning and Infrastructures.

Watch on demand

Fill in the form below and you will be able to watch the Digital Talk: Main challenges and Logistics solutions for E-commerce businesses.
By Alejandro González, Mecalux Software Director and Daría Alonso Belda, General Manager of Aghata Turis

Watch on demand

Fill in the form below and you can watch the Round Table: "Efficient management and sustainability of E-commerce projects" Samuel Rodríguez, CEO of Ecommerce NewsArnau Peris, Managing Director of SlimstockJorge Soriano, Logistics and Distribution Manager of DesigualJulius Pomp, Senior Logistics Services & PE ManagerJoaquín Adalid, Iberia Key Account Manager Transport & Logistics

Watch on demand

Fill in the form below and you can watch the Digital Talk: Sustainability in e-commerce packaging, by Pedro Aguiar from Sales Director Iberia Protective Packaging at Sealed Air.

Watch on demand

Fill in the form below and you will be able to watch the Digital Talk Plus: Flashpick, welcome to unit picking efficiency. Case studies. By Juan Lara, Sales Project Manager at TGW Ibérica.

Watch on demand

Fill in the form below and you will be able to watch the Digital Talk: e-commerce packaging in the era of customer experience, by Daniel Perea, Design Technician at Hinojosa and Belén Carballeira, Marketing at Vegabaja Packaging.

Watch on demand

Fill in the form below and you will be able to watch the Round Table:
"Challenges of the last mile"
Carlos Zubialde, E-commerce and Logistics Expert.
May López, Development Director at Empresas por la Movilidad Sostenible.
Fran Magdalena, CEO of Pelikane.
Manuel Hevia, General Manager of Vinoselección.
Xavier Calvo, General Manager of Nacex.